Digital Media and B2B Copywriter

Launch Your Next Marketing or
Business Development Campaign

  • Do you sell to businesses?
  • Are you running a business development or marketing campaign using websites, email, autoresponders, social media, SMS-text, landing pages, online video or audio, PPC ads, SEO copy or other digital media?
  • Looking to generate more qualified leads?
  • Need to increase subscribers, downloads, trial versions, free demos to your products or services?
  • Maybe you want to drive traffic to your sales pages or have a sales page written to sell more appointments, products or services?

Fellow marketer and business development executive,

Why don’t you let me help you?

I specialize in projects like these. In one assignment I made a few simple suggestions to a client’s website and it jumped opt-in conversions for a “Free + $5 for shipping” trial by 300%!  In another project, I created an A-B split test for an in-house autoresponder sales email (with a price point between $400 to $1,000) that raked in a 667% ROI. Would you like me to hit a home run for you too?

In B2B, campaigns are not always sales or response driven — They’re Position Driven

I can help here too…

Grabbing mind share, staying top-of-mind, and positioning your company as an industry expert is vital in today’s over-hyped market. Some call it Pre-selling.

You may not realize this but prospects buy when they’re ready to buy. So, Pre-selling is important because it allows you to be the vendor of choice when the prospect is ready to buy.

What tools do you use to pre-sell? They include ezines, newsletters, press releases, case studies, white papers, special reports, feature articles, corporate blog posts, informative and useful websites and web pages, and much more. Pre-selling tools and campaigns allow you to build a meaningful “professional” relationship and monopolize your market’s awareness.

Have questions?

Call me: +1-818-825-3319

Email me: tmjhero (at) gmail.com

Don’t be shy … I keep things professional and level headed. There’s no obligation, I don’t bite and there’s no hard sales pitch.

Are you just stopping by researching potential
copywriters for your next campaign?

Great! Request my free Information Kit by email  tmjhero (at) gmail.com

There’s no cost and it includes background on my experience and services, sample fee schedule, testimonials, a couple of reports to help improve your business and answers to the questions clients like you ask all the time.

Rob

P.S. Feel free to look through this website. It’s full of free articles on sales, direct response marketing, B2B business development, direct selling, small business marketing, even a few rants on the general economy. If you have a topic you’d like to see discussed here, just let me know.

Proposed Tax Law Would Hurt Advertisers, Copywriters, and Marketers…

Here’s a legislative tax update that could cut your paycheck or eliminate your job in advertising, copywriting, or marketing.

And… if you’re a business that depends on any of these professions to help you promote effectively, this law will definitely affect you.

Tax — The Entrepreneur’s ‘Four’-Letter Word…

… the proposed law aims to make advertising expenses only 50% deductible in a tax year while the balance is amortized over 5 or 10 years.

What?!

Today, businesses can deduct 100% of advertising expenses the year it’s spent.

A law like this would slow, cut down the size, and maybe even stop businesses from investing in promotion (thereby cutting sales and economic growth overall).

It would also add another expensive and useless layer of paperwork that only keeps the IRS busy running around shuffling more papers (additional amortizing records).

One study even said it would put at least 1.7 million jobs at risk.

Everyone loses on this one — businesses that need to promote so they can grow and generate more sales and revenue… that is then used to pay employees. And the companies that help businesses promote and grow like advertising companies, marketing firms, copywriters, seo/smm experts, mailing houses, list brokers, print shops, graphic designers, etc.

This is something to keep our eyes on, and perhaps, kill the monster while it’s still a baby.

Share the link below:
http://adage.com/article/news/study-tax-reform-proposals-put-1-7m-jobs-risk/291083/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1390360185

bizXpress Review: The WordPress Plugin for SEO and Business Building Success –

If you own a WordPress blog or site, here’s why you ‘should’ and ‘should not’ try this plugin…

The new bizXpress plugin, by Sitesell (the makers of SBI!), has a lot to offer WordPress owners.

bizXpress home page

It works for newbies and advanced users alike, however, I believe the big winners are those who:

  • Haven’t yet found meaningful success on the Internet;
  • Looking for a strategic edge over their competition;
  • New to the online business world, or;
  • Don’t have — and don’t know how to create — a sound strategy for reaching realistic Internet business goals.

I’ll start the review by listing a couple of reasons you should NOT consider this plugin. This will save you time because if you fall into this group, simply move on; nothing to see here.

However, if the two reasons don’t apply to you, continue with the rest of the review and get their free trial version. Let’s start…

Who is bizXpress (bXp) NOT For?

The Hobbyist: After researching comments and reviews I discovered a pattern. The people who don’t like this new WordPress plugin are typically those who own a site or blog but treat it as a hobby, not as a business.

Their main concern is that the Pro version is a premium WordPress plugin that sells for $149 (USD) per year. However, you can use it on unlimited number of WordPress sites, and you can get started with their free trial version.

Hobbyists don’t tend to make a distinction between price and value. In this review you’ll discover how bizXpress Pro delivers tremendous value, and is actually a bargain…

The Get Rich Quick Junkie: Another concern worth mentioning is that bXp is not a get rich quick plugin. It’s not something you install, then press a button, and sit back while millions of visitors come to your site and make you rich. bizXpress is not for those who enjoy gambling on the newest magic pill. Their ain’t no such thing.

Instead, bXp is a powerful tool that gives serious business owners a strategic edge. You will have to do some work to reach your goals. But that’s okay because bizXpress allows you to work smart and efficiently. I’ll explain more in a moment…

Who is bizXpress (bXp) For?

If you’re still reading, it’s safe to say you are committed to your business plans. You are not a hobbyist tinkering on the Internet and you are prepared to earn your success.

Why else might you want to try out bizXpress?

  • You want the best possible chance to make it online;
  • You want more targeted traffic to reach your site;
  • Your online business depends on the WordPress platform;
  • You want a structured method to monetize traffic (free and organic traffic);
  • You struggle and are frustrated with WordPress or your online business;
  • You’re new to Internet entrepreneurism and want to minimize mistakes starting out;
  • You’re an experienced online business professional and keep your eyes open to new tools that give you an edge over your competition;
  • You’ve heard of SiteSell and SBI and are aware of their incredible results, and want to bring some of that to your WordPress-based businesses;
  • You don’t want to lose time working on the wrong kinds of trial and error. Instead, you want some guidance focusing your time and energy on the right areas of your online business;
  • You want a big payoff for your effort because you’re a solo entrepreneur, possibly starting on the side… you can’t afford to waste time.

You’re in luck! bizXpress’ parent company, SiteSell, has a 17-year track record helping online entrepreneurs reach the goals above and build high traffic websites (top 0.5% – 3% based on Alexa rankings).

Sitesell has been featured in NBC News, BBC, Oprah, The New York Times, and many others.

Their system, known as the C-T-P-M Process, is taught at universities and colleges around the world including the University of Arizona, Penn State, Dawson College, and others.

Until recently, you could only get hold of their expertise and proprietary tools through their online business building platform called SBI.

But now, it’s exciting that this plugin brings a number of their core features to WordPress users.

I personally use their SBI platform for three online businesses and will share my personal experiences with their core tools as it relates to the bizXpress plugin in the rest of this review.

Take bizXpress for a spin with its free trial version

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Professional-grade Keyword Research Tool

Helps You Beat Your Competition in the Search Engines and Pull in Free, Organic Traffic –

Let’s look at some of the core business building tools found in the bizXpress plugin.

The first one is the professional-grade keyword research tool called BrainStormIt! This alone is worth the yearly investment in bizXpress. Here’s why…

Not all keywords are equal. For instance, some keyword/phrases are great for generating traffic but not sales; others for bringing in highly converting sales, but not a lot of traffic. bizXpress clears away the fog and helps you see the difference between all your potential keywords and prioritize them.

Of course, you can find free or low-cost keyword research services, but they do not provide this kind of in depth strategic data. Namely, the supply and demand of the keyword and keyword phrases. Nor the worth or value for individual words.

If you depend on free or low-cost keyword research services, you’re handicapping yourself because you have no idea which words to focus on first and which ones to put off until last.

That’s a big disadvantage for a solo entrepreneur in a competitive online market.

On the other hand, bizXpress enables you to:

  • Group similar keywords to better organize your content building plans for both humans and search engines;
  • Weigh keywords against each other, which allows you to prioritize your time and content marketing plans;
  • Gain clarity for your online marketing ideas;
  • Avoid many false starts;
  • Structure your limited resources around realistic and prudent keyword marketing strategies;
  • Easily research your competition and develop tactics to beat them in the search engines;
  • And much more…

This professional-grade keyword research tool is continually upgraded, and keeps you steps ahead of the competition.

Free and low cost tools can’t come close to delivering what you need to be successful online.

And if you try a paid service with similar functions, you’ll easily pay 5 to 10 times as much just for keyword research alone… and you’d still come up short. Why?

Because bizXpress includes additional core business building tools that help you expand your business and reach your goals.

The best way to get a feel for their keyword research tool is to use it

Now, let’s take a look at the…

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10-Day Step-by-Step Action Guide

The Turnkey Process to Building a Successful Online Business…

Often, new online businesses (and even experienced online entrepreneurs) do business by the seat of their pants. One reason is that you can launch a web-based business for next to nothing.

action-guide-wordpress-bizxpress

But this is why most online entrepreneurs fail.

They get an idea, immediately launch a website, and think they’re in business. But then they get ‘zero’ traffic.

The result is they lost a lot of time and energy on an idea that was doomed to fail because they didn’t have the right information or the right map to follow.

(** In reality, online businesses aren’t free or cheap. They can, and often do, incur many expenses that add up quickly, thereby costing the entrepreneur time, energy, and money.)

The Action Guide trains you to turn Internet marketing theory into strategic action steps.

It provides a proven framework that enables you to:

  • Intelligently research your idea in depth;
  • Create a business plan, market position, and strategy to carve out a winnable niche with your idea;
  • Successfully launch the business online and;
  • Gain traction to maintain steady traffic and monetization growth.

The 10-Day Action Guide (each “day” will take longer than 24-hours to complete) is designed to meet your learning style.

The step-by-step instructions are delivered in written form, video, audio, and even mobile formats.

If you’re a creative person who doesn’t like to follow steps, no problem. You’re in charge of your business at all times.

You can deviate from the Action Guide if you wish… and it even tells you when, how, and why you’d want to do so.

But if you’re new to online marketing or haven’t had much success –  follow the guide.

Here’s a taste of what’s in store:

  • Together with BrainStormIt!, the professional-grade keyword research tool, one of the first assignments in the Action Guide is to choose a narrow and profitable niche that’s winnable in the search engines… and geared to your available time!

    Are you launching your business full-time? or starting part-time? The Action Guide shows you how to develop a realistic business plan that fits your unique needs, goals, and time.

  • By Day 3 you’ll know how much demand, supply, and competition your idea has, different angles you can take to carve out and then dominate your niche, and have a complete blueprint for your website’s content structure (which keywords to turn into pages/posts first, second, third… last, and why).
  • By Day 4 you’ll ‘test’ a rough outline to monetize your business. You’ll determine how profitable your business could become based on scientific keyword research (bizXpress does most of the math calculations).
  • By Day 5 you’ll know the ins and outs to creating a great domain name for your new online business, check if it’s available, lock in that name, and launch your site. And there’s more…

Days 6 – 10 quickly build on the momentum and takes you deeper into your business. For instance…

  • When and how to introduce social media marketing and mobile marketing to your business. And what are the easy ways to do it when you don’t have a lot of time;
  • How to write for non-writers;
  • How many pages and how much stable traffic you should have before setting up ads on your site, and why;
  • How to expand the reach of your site and connect with your readers so they’re comfortable buying through you;
  • How to sell online if you’re shy and uncomfortable selling;
  • When and why you should you use email marketing, and how to do it the easy and fast way, if you don’t have time to start out as a full-time ezine publisher;
  • And much, much more…

One of the things I personally like about the 10-Day Action Guide is that it’s hands-on, not theory. And it’s a turnkey process.

I’ve followed it to build three web businesses.

One of them is a top site in its niche, another is in a very competitive market and steadily gaining traffic among many well-financed competitors. And I’ve recently launched a third site and quickly building it up… rinse and repeat.

Plus, the guide is continually updated so you’ll refer back to it often; even when you’re an experienced web guru.

Learn more about bizXpress here

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Vetted and Tested WordPress Plugin Recommendations:

Save Time and Avoid Frustration…

One of the challenges faced by WordPress users is making sense of the huge and often confusing technical ecosystem of plugins.

A related problem is trouble-shooting and dealing with compatibility issues for all of these plugins.

If you use of a number of plugins on your site, you spend more time upgrading and updating the plugins to make sure they don’t hamper your visitor’s experience or slow down your business.

All this technical management eats up your valuable time. And if you hire programmers, it gets expensive.

With bizXpress experts sift through all the muck for you.

They test and vet numerous plugins on an ongoing basis and give you tested recommendations.

You avoid wasting hours on trial and error and needless frustration. Your time and brain-matter is freed up to invest where it counts – on growth, targeted traffic, and generating more profits.

Let’s take a peek at some topics:

  • How to choose a suitable hosting company for your WordPress site. There are cheap hosts and managed WordPress hosts, what’s difference besides cost, and which one makes the most sense for your needs?
  • What’s the difference between WordPress Themes and Frameworks. Which one is best for your business, what are the drawbacks for each one, and where do you find the best options?
  • How to protect your WordPress site and business. When a WordPress site crashes, it’s possible to lose all your content! WordPress sites are often targets for viruses, malware, and other security concerns. bizXpress reviews a number of security plugins and recommends ones to protect your investment.
  • And much more…

Like other core areas of BizXpress, this feature is updated and expanded often to keep you on top of new developments.

Try bizXpress Pro risk free

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Business-Building Resource Articles and Tutorials at Your Fingertips…

You’ll enjoy their resource recommendations, articles, and tutorial libraries. It curates and puts all the “proven best practices” of internet marketing in one place. Plus, it shows you how to personalize the information and develop coherent strategies to grow your unique business.

The three extensive libraries include:

  • Tips and Techniques HQ;
  • Resources HQ, and;
  • Monetization HQ.

You can probably find a lot of this kind of Internet marketing information online for free…

[note: SBI/bizXpress produces a lot of research, studies, and training material that is proprietary and only available through bizXpress/SBI subscribers.]

… But if you’ve worked on the web for any length of time, you know there’s a lot of noise and distraction out there.

Most Internet business information found online is mostly unorganized tactics. A lot of it is contradictory, rehashed, watered down, or simply out of date.

When I need a solution and hands-on instructions to fix a business challenge, I want it fixed now.

As a busy entrepreneur you don’t have time to waste swimming through Internet searches.

These bizXpress libraries pull all the Internet marketing pieces together into a useful and hands-on core resource; no fluff.

It would take you years and thousands of dollars to compile and organize libraries like these on your own.

Test out bizXpress Lite, the free trial version

What are some of the practical topics you’ll find?

The libraries cover a lot of ground and train you on how to do what you want done. It’s not just talk.

Take the Monetization HQ as an example: this library currently holds 19 separate categories with over 137 specific monetization topics (and growing). These are actionable and in-depth how-tos for making money with your website such as…

  • The pros and cons of starting a membership site, and how to go about doing it;
  • How to sell online for those who do not like to sell;
  • Why you should, and how to, develop your own products to sell on your site;
  • How to create “How-To” DVDs for profit;
  • Selling Adsense and advertising and step-by-step instructions to maximize the revenue on your site;
  • Alternatives to Google Adsense and details for each one;
  • Email marketing – turn your ezine into money, how to track ezine ads, list building, and more;
  • How to source products to sell on Ebay;
  • Affiliate marketing for beginners and pros;
  • How to turn web traffic into customers for your local brick and mortar business;
  • How to expand a small local business across the globe online;
  • The ins and outs to recruiting affiliates and resellers for your products;
  • E-commerce solutions – payment solutions, shopping carts, automation, prefab stores, and more;
  • How to use your WordPress site to expand a Network Marketing/MLM business by automating prospecting, recruiting, and even training;
  • How to sell a successful online business when you’re ready to retire to the beach;
  • And much, much more!

This is just a taste of what you’ll find in the Monetization HQ library. Over 137 hands-on topics to generate revenue from your site. But there’s more…

  • You’ll profit from the same level of in-depth, practical, rubber-meets-the-road intelligence found in the additional two libraries.
  • The Resources HQ contains over 63 resources that could help build your business bigger. The Tips and Techniques HQ is a knowledge base that currently contains more than 337 hands-on, business building guides. For instance…
  •  An entire series on time management for online business entrepreneurs;
  • How to fix poor performing pages and correct algorithm penalties like Panda, Penguin, etc.;
  • How to find new ideas for content once your site is mature;
  • How to connect with the movers and shakers in your industry and create strategic alliances;
  • Video tutorials on managing your WordPress site;
  • A full tutorial on how to write, for non-writers;
  • Guides on using images, photos, and infographics on your site, how to create them cheaply, and where to find them;
  • Using video on your site, producing videos, marketing and monetizing videos, and using video to drive more targeted traffic to your site;
  • How to outsource and find help building and managing your quickly growing online empire;
  • What to know to build a non-English, multilingual site;
  • An entire section on social media broken down into specific sections for Facebook, Twitter, Google+, Pinterest, and other social platforms;
  • An entire series on the mobile web and how to capitalize on it.

To fully appreciate all that’s at your fingertips, you have to experience it yourself.

It would take years and thousands of dollars to try and compile a personal library like this on your own.

Plus, you’ll be hard pressed finding a complete, organized, continually updated, and step-by-step resource just like this anywhere else… And it’s part of bizXpress for no additional cost.

Owning BizXpress allows you to have easy access whenever you want.

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Three Levels of Guidance: 24/7 Customer Support, SiteSell Professionals, and Success-Focused Forums

You never need to feel alone building your Internet business. With BizXpress you automatically belong to a wider community of successful and helpful online entrepreneurs.

At any point, when you think you need a hand, or seek advice, or want professional guidance, it’s easy to get.

1) 24/7 Customer Support: If you run into technical trouble with the BizXpress plugin, reach out to their professional customer support team for a quick response.

2) SiteSell Professionals: You can hire in-house professionals to help you one-one-one on any area of your business. They have ready made packages for common requests like setting up a Facebook Page, or they will custom tailor a solution depending on your needs.

They can do everything from coaching you on a specific area of your online business, creating a new header image, and even build a site for you if you don’t have the time to do it yourself.

3) Success-focused Forums: These moderated forums are for members-only. The forum is organized into over 89 subject areas that help you go into the finer details of researching, setting up, launching, growing, managing, and selling your online business. It also includes areas for technical discussions on plugins, troubleshooting, coding, and more.

The forum members are all Internet entrepreneurs and accept the ‘help and be helped‘ culture shared in the bizXpress/SBI/SiteSell forums.

In other words, everyone is professional, civil, polite, and helpful. Heated discussions sometimes come up, but it’s rare to find rude people who just waste everyone’s time and don’t add to a topic.

What I like, compared to other forums, is that the threads stay on topic (since they’re moderated). New topics are moved and linked to new discussion areas.

This keeps discussions focused on doing business. (For the more social business owners, or when you just want to take a break, there’s even an area just to chat and say ‘hi’).

If you’re a WordPress owner or know you will be using it to start a new online business, I highly recommend giving bizXpress a try.

If you have additional questions about this new plugin, you should contact the people behind bizXpress and ask them directly. You may also contact me if you think that will help.

Otherwise, take the free ‘Lite’ version for a test drive

Or, grab the Pro version and really kick the tires. It comes with a 30-day money back guarantee, so you have zero risk.

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bizXpress – New WordPress Plug-in Built for the Real Online Business World…

Have you struggled with WordPress or wished for more online success?

bizXpress, by Sitesell (the makers of SBI), aims to take all the struggles away.

This plug-in is built for the real online business world.

It’s fully integrated and tested to work smoothly with WordPress, PLUS it comes with live customer support when you need it…

Get more information here:
How will bizXpress help my online business, and do I really need it?

wordpress-wp-bizXpress-sitesell-sbi

Intro to bizXpress for WordPress

bizXpress is the perfect fit for experienced webmasters and WordPress gurus because of its advanced and integrated online business building tools, services, and resources.

Plus, you profit with One Subscription for ALL Your Sites.

It helps busy online business pros:

  • Save time,
  • Save money,
  • Drive traffic,
  • Walk step-by-step through monetization plans,
  • Repair damage caused by Panda/Penguin/Hummingbird and other algorithm changes,
  • Create mobile and social media marketing strategies,
  • Deeply research keywords and competitors,
  • Plus much, much more…

bizXpress is scalable and takes your business to the next level fast and stress-free.

Beginners enjoy all the power, too. bizXpress comes with a complete and vetted user’s guide (the Action Guide) that enables new online entrepreneurs to launch their business ideas with total confidence and avoid costly blunders. You’ll go from rookie to pro in no time.

You’ll sleep better at night because the bizXpress features are integrated to work together smoothly and easily.

Plus, you’ll love that there’s no ‘passing the buck’ with bizXpress! Live and attentive customer support is there when you need it, 24 hours a day.

This is the one WordPress plug-in built for front line entrepreneurs who deal with the real online business world.

Claim your online business success with bizXpress  –  Try it for Free

Read the In Depth bizXpress Review Here: Who should use it, and who should not?

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Free Resources to Sell More and Write Better Online…

How do you sell more or generate higher quality leads online?

Write better!

The platform doesn’t matter much: video, tweets, blogs, email, landing pages, Facebook updates, Podcasts, articles, text messages…

Words sell.

Unfortunately, I don’t always have enough time to help when you need it. So the next best option is to learn how to do it yourself, or better than what you’re doing now.

These free resources can help you:

  1. Make your words more effective and powerful online; and
  2. Help you connect emotionally to your readers (add spark to your writing).

Both lay down the foundation to better writing. Writing that leads to more sales and higher quality leads.

Grab these reports:

  • NetwritingMasters - This is a self-paced e-course in writing for the Net. It’s aimed at businesses that use websites to sell or generate leads. Download NetwritingMasters now.
  • Make Your Words Sell – This hands on report focuses on writing, but what’s even better is it helps those who are ‘not’ writers, or don’t feel they could write well (if you can speak, you can write). Get it here: http://myws.sitesell.com/goodnews3.html
  • Make My Content Pre-Sell – Pre-selling is often overlooked. What exactly is Pre-Selling? Most customers, prospects, or clients won’t buy what you have to sell – instantly. Even if they need or want it.You’re probably the same way. What purchase have you put off recently because you are too busy, don’t have enough money, want to look into it a bit more, or ask someone else for their input? Pre-Selling is how you make sure you don’t lose that sale when the customer is ready to buy. Pick up your copy here: http://mycps.sitesell.com/goodnews3.html

Just a reminder – if you’re too busy for more self-education or don’t have enough time to execute all your business plans, you should contact me about my pre-selling, lead generating, and sales writing services.

Learn how to contact me here

SOPA and PIPA – Stop Them From Censoring the Internet…

If you depend on the Internet for your career or to share information you’ve probably heard about SOPA and PIPA. You can do an online search and learn more about these two proposed laws.  In a nutshell…

… these proposed laws would effectively give the government an Internet kill switch according to most legal scholars. The backers of SOPA are huge entertainment companies such as Disney, AOL, CBS, MSN, and many others.

These companies complain that there is too much piracy going on and people are stealing their copyrighted content. But, on the following video (a link to YouTube is provided below) there seems to be a body of evidence which shows that the same companies that are pushing for SOPA protection, are the same companies that distributed the software needed to download online content, and even encouraged  innocent consumers to download their own material in the first place…!

Most reasonable people agree that these proposed laws stink because it sounds like a set up to scam innocent consumers by suing them and threatening to put them in jail for felonies. In some circles one would say this is like a form of entrapment. The corporations gave away the software needed to download the content, then taught and encouraged millions of innocent consumers worldwide to download their copyrighted content. And now they want to create a law that enables them to hunt down everyone and get ‘em.

The attack on free speech is a strong enough case to stop the passage of SOPA and PIPA.

Most arguments against these proposed laws focus on the fact how your freedom of speech and the freedom of speech found on the Internet would be controlled by big business and big government together.

SOPA and PIPA are bad because they would censor your free-speech, and give the government and large companies the ability to shut down the Internet as we now know it. It would affect your online business, how you market online, your website, and how you share information online.

Being “affected” is too soft a word. Here’s one scenario given by experts:  You play copyrighted music at your wedding, then play the wedding video on YouTube… that could be enough to land you in legal trouble and face a felony as well as a multi-million dollar fine!

By the way, SOPA is modeled after China’s Internet censorship procedures.

What’s worse, however, is fact that the same corporations who support SOPA and want to use it to sue you and others for copyright infringement, are the same companies that gave you the software needed to download their content, taught you how to download their content, and then encouraged you and millions of others to download their copyrighted content.

Many sensible people would say this is con that allows a few politically connected corporations to use the “bully club” of the law to enrich themselves at the expense of innocent consumers.

Watch the video and decide for yourself.

The video is produced for a mass audience, however the evidence brought up is sharp and to the point. It’s worth watching the whole video and sharing it with others, and especially to your elected officials who will be voting on these kinds of laws.

You should review the accompanying website and see the hundreds of pages of text, screen shots of the offending web pages, and links:

http://onecandleinthedark.blogspot.com/2011/05/cnet-fueled-piracy-phenomenon-before.html

Note: even if you read this and don’t live in the U.S. you should share it with your own elected officials because the U.S. has tried to extradite individuals who have downloaded, or simply linked, to copyrighted material, even if this was not illegal in their home country.

What’s your opinion of SOPA and Internet censorship? Leave a comment below.

Why You Absolutely Cannot Depend on Social Media Networking Sites For Your Business

Social media is here to stay. Social media marketing, in one shape or another, must be considered in a well thought out marketing plan.

BUT…

…your online business foundation must be your own, private, proprietary web presence.

A web presence that is under your direct control and no one else. Typically, this means your website and its quality content.

I often tell clients considering a social media marketing (smm) strategy to use companies such as YouTube, Twitter, and especially Facebook as tools to lead traffic back to their own website.

Never, or at least be very careful, about focusing a lot of attention, budget, or time building content on these kinds of social networking websites.

Why?

When you build valuable content on these sites – quality articles, photos, videos, etc. you are in effect building content for these sites and making them more valuable, not your own company.

Most entrepreneurs don’t understand this and that can be a mistake.

A recent example…

Facebook: Judge, Jury, and Executioner

Facebook shut down a popular Facebook Page that had over 16,000 fans. Why did Facebook do it?

As of this writing, no one knows.

Facebook has not given any clear explanation why it did so. It did not give the company any warning before pulling the plug on their page, which took them many months, resources, staff, and money to build it to over 16,000 fans. And it did not give the company any chance to respond before shutting them down.

Apparently, Facebook took it upon itself to be judge, jury, and executioner and felt it was their right to shut down this company’s Facebook Page.

Facebook can do whatever it wants and there isn’t anything you can do about it

If you think about it clearly Facebook has the right because Facebook belongs to Facebook and it can in fact do what it pleases.

I’m not saying this is right, or fair, or just… I wouldn’t be happy if it happened to me.

But this is the truth with all social media networking sites and social media properties. Stumbleupon, Digg, Twitter, Blogger, this public WordPress page you’re reading now, YouTube, Myspace, Foursquare, LinkedIn, Facebook… all of them.

Hopefully, Facebook and all other social media companies change their policies and — ahem… customer service procedures to avoid this kind of situation in the future.

Even if they do, make sure you understand these are independent companies just like the one you own.

Build YOUR value!

When you create quality content on these sites, you make them more valuable. So be aware of this. Don’t bank on or bet the farm that they will make you a success.

Instead, use them to help build your business. Let them send targeted traffic to your website. Spend most of your energy building and improving the content on your own online company so when the traffic arrives they’re ready to engage your company. This is a more prudent business move.

Read what happened to this company and follow their updates as they try to get Facebook to put their Page back up and get an explanation as to why they were shut down in the first place.

http://su.pr/55oI9k

Recap:

– Use social media marketing for what its worth. Exploit it.

– However, be aware when you build content on these sites you are building their value.

– Be careful about placing all your bets on just one form of social media (that goes for any marketing media – telemarketing, ads, radio, mail, email, etc).

– Always have your own web presence that you control and spend most of your effort building quality content directly on your own business website(s).

– Use social media marketing to “get found online” and send targeted prospects and traffic to your company or website.

– Make sure the content on your web property is high quality – helpful, useful, informative, exhorting, and asks to either make a sale or extend and deepen the relationship (on your own territory).

– To balance your time use rough ratios: i.e. 90% of content building effort (budget, time, etc) is “for keeps” 10% is for social media marketing purposes. Use a ratio that makes sense to you and your business.

 

How about you? Have you been working too hard building the value of these social media companies and not enough building your own website’s value? Leave a comment below.

Are you looking for help developing content and marketing messages to pre-sell your prospects, close sales, or generate hot leads? Call me today.

How to get Your Website Found and Rise Up Higher in the Search Engines —

Google recently announced that it’s making enhancements to their search engine algorithms (the software that makes Google work). And this will affect how your website is ranked and found online through organic (free, non-paid) search.

“… we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites … with low levels of original content… In 2010, we launched two major algorithmic changes focused on low-quality sites…” [Emphasis mine] — Matt Cutts, Principal Engineer

Google’s change affects all sites including B2B related websites. However, if you do the opposite and offer high quality content the search engines will reward you because, Google wants quality sites.

Google knows that searchers, people like you and me (and your prospective clients), need and want quality information, which is original, helpful, useful, solves their problems and answers their questions. Do this and your company will be rewarded with free, non-paid organic traffic to your website.

Content is NOT king! QUALITY content is king

I’ve always disagreed with the brain-dead mantra, “content, content, content”. Too many online marketers and SEO/SEM companies focus too much attention on content for content’s sake.

The main reason is because it’s been relatively easy to “reverse” engineer the search engine algorithms (software) and game the system. So many websites would have very superficial content, but hundreds of pages of it, and that would often be enough to rise in the search engine rankings.

However, the search algorithms at Google (and also Yahoo and Bing) are much more sophisticated today. Low quality and superficial websites (and internal website pages) isn’t enough to rank highly on search engines. A mass quantity of content, content, content is useless. And good riddance!

 

Great content is an investment in your company’s success and future

Many companies fell into the trap of creating mass content because it worked, to a point. They could see their website rise up in the rankings. But with the new changes, that’s not going to happen any more.

The problem with this method, even before Google made its upgrades, is when a real life human visitor (potential client) arrived to the site, he or she found it useless and clicked away.

So it was never a prudent long-term business strategy. And now that the search engines (starting with Google, and Yahoo and Bing won’t be far behind) will skip pass these kinds of sites and lower their rankings, or not rank them at all, this strategy will be shelved and indexed in the history books.

It’s much harder to create high-quality, unique and thoughtful content. But that’s what your site visitors and prospective clients want and need from you first.

They need this before they decide to take the next step in establishing a business relationship with you and are comfortable giving you money for your product or service.

 

Here’s your competitive advantage!

Many of your competitors and their mathematical, reverse engineering SEO/SEM-only consultants are going to ignore this warning, or worse, they’re going to look for another way to game the system. And they’re going to end up disappointed because the search engine software programs (algorithms) are getting more and more sophisticated – faster and faster.

Oftentimes, it’s the only thing they’re capable of doing because it’s “easier”. Creating mass content is a by-product of feeding the “Internet Monster”: Any firm that markets online (which is all companies that want to have a future today) is under real pressure to stay relevant and on their prospect’s radar via email, web content, online articles, online press releases, and now online video, mobile marketing and social media marketing.

Fortunately, mass content for content’s sake, is not going to be the driving force behind online success, no matter what industry you’re in. The search engines won’t stand for it. And your human visitors never appreciated it.

Instead, making each piece of communication good, even great, is what it takes to win organic search results today. That takes dedication and thought and real ingenuity.

And that’s your competitive advantage.

Deliver quality content and your market will appreciate it. The search engines will realize that human searchers find you relevant and useful, so the engines will send you even more targeted traffic. And with targeted traffic, your company will realize higher conversion ratios and better ROI. That’s a positive cycle that rewards authentic marketing practices that provide quality products and services.

 

You can read Google’s announcement here.

If you’re challenged by creating quality content that pleases both the search engines and your prospective clients, call me and learn how I can improve your website and online marketing strategy to generate more leads or sales for your company. There’s no obligation and no risk. Contact me now.

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