How My Freelance Practice Turned Around
And Yours Can Too
Attention: Freelancers, Consultants, Independent Contractors, and Service Professionals
- Do you run a service business?
- Do you have specialized knowledge to sell?
- Do you want a simple method to land new assignments?
- Do you want to attract lucrative projects from stable clients?
- Would you like to automate your marketing so you have more money and free time in your week?
Dear Fellow Freelance Consultant,
One Friday afternoon in 2006, I found myself struggling in my own independent copywriting practice. My calendar was empty. I was a complete unknown in my field. And unlike some lucky freelancers I knew, I didn’t even have one Key client with deep pockets to keep my lips moist.
I was in a mental rut that afternoon, and thought about how things looked so grim.
When I started my practice I didn’t have a big budget. I didn’t have a website. I didn’t have an expense account. And I didn’t have personal connections at a big firm that would hire my service through the back door.
I started from scratch and didn’t have it easy. Fortunately, on that same afternoon, something wonderful happened.
The phone rang, and jolted me from my mental funk. I was instantly excited by the chance for work … but, as I reached to answer — doubt — set in again…
… I’m embarrassed to admit this because … I was in a really sorry state and my self-image was so low… I thought to myself, “How did he find my number? How did she learn about me? … Why are they calling, me?”
I answered and the voice on the other side said,
“I picked up your Freelance Consultant Kit a few weeks ago, read it and liked it. I’m calling today because I need your help…”
– Ka-Pow! –
Just a few weeks earlier, frustrated by cold calling and networking at local business events I created a Freelance Consultant Kit for myself.
I don’t know why I didn’t do it sooner, things could have been much easier and success much faster. Never mind all of that, the point is — it worked!
Before I Developed The Freelance Consultant Kit
I Struggled In My Business and Personal Life
Since I was new and unknown and didn’t have a big budget, I worked hard to get my phone to ring and worked harder cold calling potential clients to drum up new business.
You may have a similar experience — most independent service professionals do.
As an independent consultant you sell your knowledge. To do your best work and earn the most possible money your mental game must be sharp like a Ginsu knife.
In my case, the harder I worked to find new clients, the more negatively it affected my mental productivity and it also cut down on my output (billable time).
I also suffered from inconsistent cash flow
I had too many peaks and valleys in my income. One week I’d pull all-nighters completing a project. When it was done, I spent the next week (or two) with an empty calendar running around desperately trying to “close” new business.
I was tense on most days. This further affected my productivity and income at work as well as my family and social life. I was getting beat up from all sides.
My Freelance Consultant Kit is the tool that made all the difference and turned my stressed out practice and life around. It made things fun and easy.
Why The Consultant Kit Works So Well
It’s adaptable
It doesn’t matter what industry or profession you’re in, you need one. Look at some of the professions that can benefit –
… Accountant … Dentist … Real Estate Agent … Graphic Artist … Therapist … Engineering Consultant … Virtual Assistant … Human Resource Consultant … Sales Trainer … Contract Chief Financial Officer (CFO) … Physical Trainer … Personal Chef
And also…
Mortgage Broker … Loss Prevention Consultant … Music Teacher … Corporate Foreign Language Tutor … Website Designer … Software Programmer … Executive, at your office, Tailor … Make-up Artist … Videographer … Photographer … Dog Walker … Traveling Notary … Handyman … Gardener … Personal Chauffer … Magician … and so many more!
Put yourself in your client’s shoes. If you want to hire a professional service, how would you choose whom to hire? Where would you start?
First, you’d want information about the professional. Second, (even if the professional was referred to you) you’d feel more confident about investing the time for an interview, if you had strong, convincing, and persuasive background information, and had a sense of the professional’s personality.
This is what the Freelance Consultant Kit does for you. It gives prospective clients confidence in you, at a distance, so they want to invest the time to interview by phone or in person. Plus…
It’s a workhorse and pitches the client for you
It helps you accomplish so much. For instance,
- I use mine to build a mailing list
- You can find pieces of it on my blog
- Other sections are on my website
- Parts of it are used in emails
- Key ideas are found in articles and press releases I write
- Important phrases are placed in author boxes sent to publishers
It does a lot of the selling for you, too
- Therefore you can avoid rejection.
- It allows you to be more effective because while you work on client projects, your Kit is out in the hands of future clients Soft- and Hard-selling your service.
- It enables you to easily schedule initial phone appointments so that you have new business lined up when you complete your current project.
- It reduces the peaks and valleys in your income and makes your calendar more predictable.
- It can increase the number of inquiries for your services from “maybe” and “shy” clients because they can request your Kit anonymously. Clients never have to feel any hard pressure or arm-twisting to pick up your Kit.
- The Kit betters your closing percentage because all the routine back and forth you normally go through in the first meeting is addressed in the Kit. At your first appointment you can focus the time on your client, and not on yourself.
- Your Freelance Consultant Kit enables you to spread yourself in the market place faster and farther. It allows you to be in more than one place at a time. And it works hard for you whether you’re on a client project or on a well-deserved vacation.
It’s also a strong time management and anti-headache tool
- Filter out tire kickers. The Kit allows prospects to qualify themselves. Don’t waste your time writing proposals or quotes that go nowhere. Instead, work with motivated clients and earn more money with less grief.
- Conduct more effective client meetings. The additional hours the Kit creates enables you to better prepare for new client meetings. This improves your close ratio and makes meetings fun.
- Gain more time and cut stress. By having more productive time you’re able to deliver better results for your clients and earn more money.
- Enjoy a predictable sales funnel. Because it enables you to work with quality clients, hold effective meetings, cut stress, and be more productive you eliminate weeks where you’re drowning in work, followed by weeks where you’re limping through a dry cash flow desert.
Plus, your Freelance Consultant Kit…
- Answers the common questions you typically get by phone or in person.
- Addresses your client’s objections before they ever become an issue and therefore shortens the sales cycle.
- Sells the reasons you’re unique.
- Explains how you solve your client’s problems.
- Convinces your prospective client to give you a shot.
- Directly pitches the client to call you and schedule an appointment.
Start enjoying how the sales dynamics change in your favor when a client calls you for help, compared to when you cold call the client to convince him to hire you.
You’ll find that a custom-made Freelance Consultant Kit is an indispensable part of your marketing and sales efforts.
How Much Does It Cost
To Have One Developed For You?
First, you might also like to know that your Freelance Consultant Kit…
- Positions you as a knowledgeable professional, making your phone or in person meeting more effective
- Answers the common questions your prospects ask, thereby freeing up your time
- Paints a human picture of who you are and the service you provide, so a cold prospect warms up to you even before you meet
- It asks for a phone or in-person appointment, which allows you to avoid rejection
- It even asks for the sale. Cherry-pick your assignments based on who’s ready to pay you today!
The bottom line is that your Freelance Consultant Kit …
• Is simple, so prospects find it easy to use
• Is not expensive to produce, so it’s cost effective
• Works very hard and attracts new business all by itself, so it’s profitable
Your Freelance Consultant Kit Includes
1) A 45 minute (or longer) VIP Telephone Interview:
No boring questionnaires to fill out. I’ve found the only way to discover and pull out the hidden secrets to your success is to speak with you live, by phone.
You’ll feel like a VIP. Kind of like being interviewed by Oprah, Charlie Rose, or Barbara Walters.
I’ll ask you questions related to your business and experience and dig up the angles to your “story”. This vital information will make prospective clients desperate to lock you up before their competitor down the street does.
2) It also includes a Bio:
Not the boring kind that you normally read from other people. Instead, your Bio is alive and has energy and reads like a profile you find in Time Magazine or Business Week.
Prospects get a glimpse of your personality that allows them to know you, and like you.
3) And then your client’s common questions are answered:
Prospects who’ve never met you have many questions about you. Your Consultant Kit answers the most important and common questions on their mind.
Once we clear their mind of those questions, they’ll feel more comfortable calling and speaking with you.
4) Plus, objections are diffused before they ever become deal breakers:
Prospective clients are skeptical. They don’t know you and therefore, they don’t trust you. It’s natural, you probably behave the same.
So your Freelance Consultant Kit cuts to the chase and diffuses the most common objections prospects have. Let the Kit pitch you in advance and open the doors to new opportunity.
On your first call, spend your time working on a solution to the client’s problems rather than struggling to prove your worth and overcoming objections. Your prospective client will appreciate your professionalism and be more inclined to listen to you and hire you.
5) In addition, your Freelance Consultant Kit contains Social Proof:
Let’s face it, it’s more powerful when a third person says you’re good at your job than if you say it yourself.
The Consultant Kit brings in this element, which builds rapport, trust, and helps lower sales resistance.
6) Also included is a Cover Letter:
It’s actually a sales letter in disguise. And what it sells is your initial appointment. Research suggests that the cover letter is the most read part of any sales or marketing package.
Let’s take advantage of this fact to intrigue and draw in the reader from start to finish and come to one conclusion – schedule an interview with you, before their competitor does.
7) There’s also a Reply Form:
This makes it easy for your busy and high profit client to ask for an appointment, plus it collects contact information so you can easily follow up.
8 ) One NEW item that’s now part of the Kit is an Executive Summary:
This allows busy executives and business owners to digest your strongest selling points quickly.
The Kit covers all the bases. Detail for those who demand it and an Executive Summary for clients that are ready to make a decision but want a birds-eye view of you first.
9) The Kit is equally functional for your on- and off-line marketing:
Your Kit comes in both Word .doc and .pdf versions. This enables you to print and mail the Kit, attach it electronically and email it, post it to your website or blog, or fax it.
Claim Your Kit For Only Two Payments of $297
That’s less than one year of cable TV. It’s more profitable and practical than a set of business cards and letterhead. Plus, I do all the hard work for you.
And there’s more…
Schedule your Freelance Consultant Kit today and you also receive two additional bonus gifts – Free.
Free Bonus Gift #1: Freelance Consultant Kit Quick Start Guide
This is a step-by-step plan of action that you can run on a shoestring budget and guides you on how to use your new Kit.
This guide walks you through a simple process (which can also be automated) to get your Kit out into the marketplace and get your phone ringing with hungry clients ready to hire you.
You won’t waste a minute guessing what to do once your Freelance Consultant Kit is in your hands. Instead, your business will be in rapid motion attracting motivated clients.
Free Bonus Gift #2: Follow-up System for Freelance Consultants
Don’t lose another opportunity. In my own practice, the lucrative projects are a result of combining my Freelance Consultant Kit and my proprietary Follow-up System.
You have a ton of business sitting on the fence. The Follow-up System gets them off the fence to either hire you or respectfully bow out. Focus your attention and energy on profitable deals, don’t waste time chasing after projects that cannot earn you a penny.
Also, I discovered that the majority of clients who ask for the Kit want information about my services, but are not ready to hire me right this second. You’ve probably experienced this yourself.
The Follow-up System ensures that you stay on top of your most desired clients’ mind, and shortens the sales cycle so you’re hired sooner and earn more money.
Plus, most consultants agree that the larger and more lucrative the project, the longer the lag time before getting hired. Follow this System and rake up all the elephant-sized deals.
Claim these two incredible bonus gifts along with your Freelance Consultant Kit, email tmjhero [at] gmail [dot] com or call 1-818-887-8898 to schedule your VIP Telephone Interview today.
Regards,
Robert Nomura
Marketing Copywriter and Consultant
P.S. I keep my calendar open to write only 2 Freelance Marketing Kits per month. As you can imagine, the Freelance Consultant Kit is not a huge profit center.
The investment of only two payments of $297 is kept affordable because I enjoy working with ambitious independent service professionals and freelance consultants. I remember struggling in my own freelance practice not too long ago, so I want to do what I can to help you move up to the next level in your business. You deserve it, don’t you?
Email tmjhero [at] gmail [dot] com or call 1-818-887-8898 (leave a message if you get voicemail, I’ll call you back). Schedule your VIP Telephone Interview today, while you’re thinking about it.
