Posted on December 15, 2008 by Robert Nomura
Marketing campaigns leave clues that can be used and built upon to help make future campaigns more successful.
Filed under: advertising, business leverage, copywriting copywriter, direct mail, direct marketing, email marketing, marketing, street smart marketing | Tagged: copywriting copywriter, direct marketing, low cost no cost marketing, marketing creativity, street smart marketing | 2 Comments »
Posted on September 29, 2008 by Robert Nomura
Stereotypes and prejudices usually have a bad connotation. They can be thoughts or feelings about a people or a person that degrades them to a degree.
To some extent we all have them, don’t we? It’s important you understand this in marketing your product or service. You can use it to your advantage.
But the first question [...]
Filed under: B2B business-to-business marketing, Marketing Online, Public Relations PR, Publicity Marketing, advertising, banner ads PPC solo sponsor ads, business leverage, capture landing pages, copywriting copywriter, direct mail, direct marketing, display ads adverts, e-zine newsletter, email marketing, marketing, public relations publicity buzz, website conversion | Tagged: advertising, B2B business-to-business marketing, copywriting copywriter, direct mail, direct marketing, marketing, Sales, website conversion | Leave a Comment »
Posted on August 24, 2008 by Robert Nomura
Here’s a piece I got through “snail mail”. And it’s so powerful I’m going to take them up on their offer.
It’s important to point out that if I got this same offer through an email, I wouldn’t have paid attention.
I know, because I get email offers from my local “big box” office supply store, book [...]
Filed under: B2B business-to-business marketing, business leverage, direct mail, direct marketing, email marketing | Tagged: direct mail, direct marketing | Leave a Comment »
Posted on August 18, 2008 by Robert Nomura
Recently, I consulted a client selling a weight loss tea.
Their current control lacked credibility all over the entire microsite (long form sales letter on one webpage asking for a sale).
And believe it or not there are numerous medical studies, from Europe, the US, China, and Japanese Universities, suggesting that certain teas (their’s in particular) have [...]
Filed under: B2B business-to-business marketing, advertising, copywriting copywriter, direct mail, direct marketing, email marketing, marketing, website conversion | Tagged: copywriting ideas, direct marketing | 1 Comment »
Posted on August 14, 2008 by Robert Nomura
When you’re putting together a promotion you need a Headline.
It’s vital. Ads, sales letters, special reports, white papers, TV and radio spots, even your email subject lines. They all must use a headline. There are exceptions, but lets focus on the obvious here.
Research suggests that over 80% of people will read your headline, first. If [...]
Filed under: B2B business-to-business marketing, advertising, banner ads PPC solo sponsor ads, business leverage, capture landing pages, copywriting copywriter, creativity, display ads adverts, e-zine newsletter, email marketing, free reports, marketing, street smart marketing | Tagged: advertising, copywriting copywriter, copywriting ideas, low cost no cost marketing, marketing, marketing creativity, street smart marketing | 1 Comment »
Posted on August 12, 2008 by Robert Nomura
Creating new sales angles or ideas should be easy. As an entrepreneur or marketing executive you know the value of breaking from the pack of “me too” competitors.
“Me too” as in — 20% off, Weekend Sale, buy one get one free, we’re the best, lowest price, best selection, etc. That stuff puts your clients to [...]
Filed under: B2B business-to-business marketing, Macro economics, business leverage, creativity, current event advertising, display ads adverts, e-zine newsletter, email marketing, free reports, public relations publicity buzz, real estate, real estate marketing | Tagged: current event marketing, economy, marketing prediction, real estate | 1 Comment »
