Posted on September 29, 2008 by Robert Nomura
Stereotypes and prejudices usually have a bad connotation. They can be thoughts or feelings about a people or a person that degrades them to a degree.
To some extent we all have them, don’t we? It’s important you understand this in marketing your product or service. You can use it to your advantage.
But the first question [...]
Filed under: B2B business-to-business marketing, Marketing Online, Public Relations PR, Publicity Marketing, advertising, banner ads PPC solo sponsor ads, business leverage, capture landing pages, copywriting copywriter, direct mail, direct marketing, display ads adverts, e-zine newsletter, email marketing, marketing, public relations publicity buzz, website conversion | Tagged: advertising, B2B business-to-business marketing, copywriting copywriter, direct mail, direct marketing, marketing, Sales, website conversion | Leave a Comment »
Posted on August 14, 2008 by Robert Nomura
When you’re putting together a promotion you need a Headline.
It’s vital. Ads, sales letters, special reports, white papers, TV and radio spots, even your email subject lines. They all must use a headline. There are exceptions, but lets focus on the obvious here.
Research suggests that over 80% of people will read your headline, first. If [...]
Filed under: B2B business-to-business marketing, advertising, banner ads PPC solo sponsor ads, business leverage, capture landing pages, copywriting copywriter, creativity, display ads adverts, e-zine newsletter, email marketing, free reports, marketing, street smart marketing | Tagged: advertising, copywriting copywriter, copywriting ideas, low cost no cost marketing, marketing, marketing creativity, street smart marketing | 1 Comment »
Posted on August 12, 2008 by Robert Nomura
Creating new sales angles or ideas should be easy. As an entrepreneur or marketing executive you know the value of breaking from the pack of “me too” competitors.
“Me too” as in — 20% off, Weekend Sale, buy one get one free, we’re the best, lowest price, best selection, etc. That stuff puts your clients to [...]
Filed under: B2B business-to-business marketing, Macro economics, business leverage, creativity, current event advertising, display ads adverts, e-zine newsletter, email marketing, free reports, public relations publicity buzz, real estate, real estate marketing | Tagged: current event marketing, economy, marketing prediction, real estate | 1 Comment »
