How to create the aura of exclusivity for your product or service – which allows you to charge more money and be more profitable
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How to find great marketing ideas and burn a few calories by window shopping. Part 1 of 4 where a product’s sales copy is broken down and analyzed so you can use the concepts in your own marketing and promotions.
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How targeting direct mail can save on cost and improve ROI.
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Marketing campaigns leave clues that can be used and built upon to help make future campaigns more successful.
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Adding a special gift or bonus to close a sale often increases overhead and sales cost. Bonuses, also, can never guarantee a closed sale nor an increase in sales. So, are bonuses and special gifts worth the increased time and expense?
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Marketing and Advertising attracts potential business — This mini-article describes one marketing area to help close the sale. Attracting business is vital. However, you are paid to close the sale. The mini-article describes an easy yet overlooked area to get a jump in closed sales and/or conversions of leads…
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Life’s complicated enough.
Keeping your business simple can mean more money!
Too many times you see business owners, entrepreneurs, employees, and managers complicating things. Sometimes I’m criticized by friends and colleagues for making things too simple.
Well, I always prefer to err on the side of simplicity than wastefulness.
I don’t own a cell phone. I destroyed my pager [...]
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You can’t win them all.
And so what? You got to keep truckin’ along. That’s what separates professionals from amateurs. At the same time, though, you don’t want to spin your gears, waste time, or work any harder than you need to.
Here are 4 simple tactics to use AFTER you lose a contract, proposal, or bid. [...]
Filed under: B2B business-to-business marketing, business leverage, copywriting copywriter, creativity, direct mail, direct marketing, free reports, marcom, marketing, marketing bonuses and premiums, street smart marketing | Tagged: B2B business-to-business marketing, marcom, marketing, marketing bonuses and premiums, special reports case studies white papers, street smart marketing | Leave a Comment »
