Direct Mail for Recessions

How targeting direct mail can save on cost and improve ROI.

Email Marketing Campaigns: How Do You Define Success?

Marketing campaigns leave clues that can be used and built upon to help make future campaigns more successful.

The Frame in Direct Response Marketing

Stereotypes and prejudices usually have a bad connotation. They can be thoughts or feelings about a people or a person that degrades them to a degree.
To some extent we all have them, don’t we? It’s important you understand this in marketing your product or service. You can use it to your advantage.
But the first question [...]

4 B2B Tactics To Use AFTER You Lose a Proposal

You can’t win them all.
And so what? You got to keep truckin’ along. That’s what separates professionals from amateurs. At the same time, though, you don’t want to spin your gears, waste time, or work any harder than you need to.
Here are 4 simple tactics to use AFTER you lose a contract, proposal, or bid. [...]

Should You Be Two-Faced In Direct Marketing?

The answer is Yes. But would you like to know why? First, this has nothing to do with honesty. Nothing at all…
I’m looking through my local paper’s Personal’s Section. I’m not looking for a date. But let’s say I was…
Who would I look for? Who would you look for? Hmm?
Woman, Man? Tall Dark And Handsome? [...]

Direct Mail is Still Powerful for Small (and Large) Businesses

Here’s a piece I got through “snail mail”. And it’s so powerful I’m going to take them up on their offer.
It’s important to point out that if I got this same offer through an email, I wouldn’t have paid attention.
I know, because I get email offers from my local “big box” office supply store, book [...]

Believability in Direct Marketing

Recently, I consulted a client selling a weight loss tea.
Their current control lacked credibility all over the entire microsite (long form sales letter on one webpage asking for a sale).
And believe it or not there are numerous medical studies, from Europe, the US, China, and Japanese Universities, suggesting that certain teas (their’s in particular) have [...]