The Frame in Direct Response Marketing

Stereotypes and prejudices usually have a bad connotation. They can be thoughts or feelings about a people or a person that degrades them to a degree.
To some extent we all have them, don’t we? It’s important you understand this in marketing your product or service. You can use it to your advantage.
But the first question [...]

Should You Be Two-Faced In Direct Marketing?

The answer is Yes. But would you like to know why? First, this has nothing to do with honesty. Nothing at all…
I’m looking through my local paper’s Personal’s Section. I’m not looking for a date. But let’s say I was…
Who would I look for? Who would you look for? Hmm?
Woman, Man? Tall Dark And Handsome? [...]

Use Magazines as a Marketing Weapon

When you’re putting together a promotion you need a Headline.
It’s vital. Ads, sales letters, special reports, white papers, TV and radio spots, even your email subject lines. They all must use a headline. There are exceptions, but lets focus on the obvious here.
Research suggests that over 80% of people will read your headline, first. If [...]

Promote and Advertise with Current Events

How to quickly come up with an inexpensive marketing promotion with leverage.