Follow Up Messages and Confirmation Calls in Marketing Part II

Marketing and Advertising attracts potential business — This mini-article describes one marketing area to help close the sale. Attracting business is vital. However, you are paid to close the sale. The mini-article describes an easy yet overlooked area to get a jump in closed sales and/or conversions of leads…

Follow Up Messages and Confirmation Calls in Marketing

Marketing and Advertising attracts potential business — This mini-article describes one marketing area to help close the sale. Attracting business is vital. However, you are paid to close the sale. The mini-article describes an easy yet overlooked area to get a jump in closed sales and/or conversions of leads…

How To Unfreeze The Credit System and Gather New Streams of Wealth (By Jacob Bear)

6 Tips to Increase Sales and Orders in a Slow Economy

The Frame in Direct Response Marketing

Stereotypes and prejudices usually have a bad connotation. They can be thoughts or feelings about a people or a person that degrades them to a degree.
To some extent we all have them, don’t we? It’s important you understand this in marketing your product or service. You can use it to your advantage.
But the first question [...]

There’s A Twilight Zone On The Internet

In America there’s an old TV show (black and white) called The Twilight Zone.
Each episode was a sketch of what happens to normal people in between the “time and universe dimensions” – The Twilight Zone.
They’re classics now. Some episodes were full of suspense, others had a little horror, but all of them gave you goose [...]

4 B2B Tactics To Use AFTER You Lose a Proposal

You can’t win them all.
And so what? You got to keep truckin’ along. That’s what separates professionals from amateurs. At the same time, though, you don’t want to spin your gears, waste time, or work any harder than you need to.
Here are 4 simple tactics to use AFTER you lose a contract, proposal, or bid. [...]

Should You Be Two-Faced In Direct Marketing?

The answer is Yes. But would you like to know why? First, this has nothing to do with honesty. Nothing at all…
I’m looking through my local paper’s Personal’s Section. I’m not looking for a date. But let’s say I was…
Who would I look for? Who would you look for? Hmm?
Woman, Man? Tall Dark And Handsome? [...]

What Do You Do in B2B When You Lose a Bid?

When you lose a Bid, Quote, Contract, or Customer — Keep Selling, Keep Marketing.
I’m Not saying “keep selling or marketing” in general, that’s a given.
I specifically mean sell to that same client that said NO to you. If the prospect just said no to you and hired someone else, why should you keep selling to [...]

Direct Mail is Still Powerful for Small (and Large) Businesses

Here’s a piece I got through “snail mail”. And it’s so powerful I’m going to take them up on their offer.
It’s important to point out that if I got this same offer through an email, I wouldn’t have paid attention.
I know, because I get email offers from my local “big box” office supply store, book [...]

Should you Beg in Direct Marketing?

As I left the grocery store a man in a wheel chair, with a cardboard sign, asked me for a “penny”.
“Not today,” I answered.
Honestly, I didn’t give him the penny because he was begging for it.
Was that wrong?
At my car I felt guilty for not giving something insignificant like one penny. Then, I was mad [...]