Short Copywriting Sells Very Ordinary Products

How to make the sales when you have limited space or time?

Direct Mail for Recessions

How targeting direct mail can save on cost and improve ROI.

Email Marketing Campaigns: How Do You Define Success?

Marketing campaigns leave clues that can be used and built upon to help make future campaigns more successful.

Follow Up Messages and Confirmation Calls in Marketing Part IV

Adding a special gift or bonus to close a sale often increases overhead and sales cost. Bonuses, also, can never guarantee a closed sale nor an increase in sales. So, are bonuses and special gifts worth the increased time and expense?

Follow Up Messages and Confirmation Calls in Marketing Part II

Marketing and Advertising attracts potential business — This mini-article describes one marketing area to help close the sale. Attracting business is vital. However, you are paid to close the sale. The mini-article describes an easy yet overlooked area to get a jump in closed sales and/or conversions of leads…

Follow Up Messages and Confirmation Calls in Marketing

Marketing and Advertising attracts potential business — This mini-article describes one marketing area to help close the sale. Attracting business is vital. However, you are paid to close the sale. The mini-article describes an easy yet overlooked area to get a jump in closed sales and/or conversions of leads…

Why is Happiness Vital in Marketing, Advertising, and Business?

Chances are you’re doing very well in your business despite the weak economy.
Do you find it hard to enjoy your good fortune while so many are getting hit financially or apprehensive about their business future?
Most people do.
A friend told me that she’s doing very well at work. Making more money this year than she ever [...]

How to Use The News to Boost Your Marketing, Advertising, and Public Relations Reach

You want momentum in business. And using the news in your marketing can boost your efforts and sling-shot your promotions into profit mode.
The one drawback with using the news (that I can think of) is when it’s not new anymore your promotion can grow cold.
But that shouldn’t discourage you. Every promotion, no matter how successful, [...]

The Frame in Direct Response Marketing

Stereotypes and prejudices usually have a bad connotation. They can be thoughts or feelings about a people or a person that degrades them to a degree.
To some extent we all have them, don’t we? It’s important you understand this in marketing your product or service. You can use it to your advantage.
But the first question [...]

Keep it Simple in Marketing and Business

Life’s complicated enough.
Keeping your business simple can mean more money!
Too many times you see business owners, entrepreneurs, employees, and managers complicating things. Sometimes I’m criticized by friends and colleagues for making things too simple.
Well, I always prefer to err on the side of simplicity than wastefulness.
I don’t own a cell phone. I destroyed my pager [...]