** This Article Is Brought Back From the Dead-Files of 2008. Read it and keep away the Satan of financial failure! **
Use Natural Opportunities To Market, Advertise, and Promote Your Local Business
Marketing during Halloween, or the lack of it, is truly frightening…
Recently, a new client said to me, “I’m in the marketing business. And I use [xxx] as my vehicle.”
HE GETS IT!
Replace, [xxx], with your business.
A Pizza parlor, Quick Oil Change, Hair Salon, Art School, Accounting, Insurance, Direct Sales, Information Publishing, Web Design, Chiropractic, Copywriting, Real Estate, Mortgage, Biomedical Testing Equipment, Enterprise Software, Pet Sitting ….
It doesn’t matter what business you think you’re in. You are always in the marketing business.
The business itself, your product, or your service is just the vehicle.
This Halloween We Took The Kids Trick-Or-Treating To The Mall
The kids are small and it’s easier for them to walk around the Mall rather than blocks and blocks of houses.
We hit every store. At least 80 all together. Most handed out candy or stickers. Some had signs that said: “No Candy”.
And can you believe it?
Only two stores bothered to do any special promotion for this annual event.
Just two stores out of 80!
That’s appalling.
I think our economic worries can be solved, quickly, if businesses actually tried to market and advertise, if they just made an effort. Even just a small one.
Here is what these two stores did:
The First One) Good Job: They handed out their store bag with one candy, stickers, and their catalog inside.
EVERYONE who stopped by now has their bag which has their brand and logo on it, plus a current catalog. It’s safe to assume that these “everyones” live within driving distance, are familiar with the Mall, and probably spend money at the Mall. This is a basic yet solid method of targeting potential customers who live within their territory. Not bad.
The Second One) Much Better Job: They handed out a sticker and a business size card, which was a coupon for 15% off any purchase between November 1 and November 10.
WoW!
EVERYONE who stopped by now has their special coupon, which brands them. And also, the coupon is a direct offer to shop at a discount. Plus, there’s a deadline; so there’s urgency!
This is a strong and direct approach. If I didn’t want to use this coupon myself (my wife already claimed it), I’d give it to someone else who could use it before the November 10th deadline.
This is a great approach. It’s simple. And almost anyone in any other business can mimic it with equal success.
Before you spend too much time on advanced marketing strategies and Marketing Guru tactics, make sure to cover the basics…
Mastering and following through on the basics could be enough to beat your competition and make the cash register ring like a Vegas jackpot.
In this Mall, for example, 97.5% of the stores were too lazy to do basic, low tech, Neanderthal-level marketing. All they had to do was hand out a catalog or coupon.
How hard is that? And it’s cheap, too!
I know that I (my wife) is going to be a happy paying customer at one of the two stores that took the time to market on Halloween. Who knows, maybe our purchase alone will make up their promotional cost for that day?
And guess what?
This Mall isn’t unique. I bet you $100 situations like this are happening in your neighborhood too.
Gasp! Are you guilty of it?!
Besides, it’s not like the Mall was caught by surprise with a sudden rush of FREE foot traffic.
Halloween happens every single year. And this Mall has promoted trick-or-treating for decades (I trick or treated at this Mall as toddler myself)!
Make sure you use natural opportunities to market, advertise, and promote your on-line or local business. It doesn’t take much effort. Doesn’t have to cost a lot. You can keep it simple. And a using a natural opportunity, like the huge rush of foot traffic on Halloween, can give you a lot of leverage and make your marketing dollar stretch much farther. It’s like having the wind at your back.
Make sure your customers know you care about their business.
Even during a weak and defecating economy (when you expect entrepreneurs to be more aggressive) nearly 100% of your competition is probably happy to sit on their hands waiting for “something” to happen. Give me a break!
Strike where they are weak!
** So how about you? **
Are you letting too many natural marketing events slip through your fingers? Halloween is just one. And New Years, Christmas, and the Holiday Season is so competitive it’s hard to stand out. Do you wish you had more time to develop simple marketing campaigns that leverage natural events that happen every month? Do you want to stretch your marketing dollar, make your cash register ring, and fatten your pockets with crisp dollar bills?
Then check this out…
“Calendar Marketing”
What is it? It’s a simple yet power marketing package that allows you to reach out to your customers, past customers, and prospects and invite them to spend money with you.
But it’s much more than that, because there’s a problem with advertising.
Your customers don’t look forward to receiving it.
Even if what you sell is important, and necessary, to their life or business, your customers feel it’s an intrusion into their day.
So how do you get around it? How do you go from being seen as a pest to a welcomed guest?
Use the natural events that happen each and every month as a reason to say “Hello”. Send your customers a positive message. Send them good wishes. Write them a nice letter that will brighten their day. Send them something that’s different and that they’ll find useful. And while you’re at it, tactfully mention that your doors are open for business and invite them to make a purchase.
Easier said than done, of course.
You’re busy as it is. You probably hate to write. You don’t know where to start. And you don’t even know what or how to say what should be said so you’re welcomed as a guest and not a pest.
No worries!
Purchase the “Calendar Marketing” Package
- 12 marketing letters pre-written, ready to send, and customized for you and your customers.
- One for each month.
- Each letter focused on an important event per month. The reason for dropping by and saying hello.
- Each letter will lift their spirits. Endear the reader to you and your business. And make you a welcomed guest.
- The letter will also ask for their business and make them an offer they can’t refuse.
- The letters can be sent as a post card or email, or both
- The package also includes the Calendar Marketing Quick Start Guide (a $9 value) — FREE. This guide holds you by the hand and shows you how to successfully use your letters and run a monthly marketing campaign — On Autopilot!
Most people fail at marketing because they simply don’t get around to it.
They put it off. They get caught up with something else (that’s what probably happened to 97.5% of all those businesses in the Mall on Halloween). But if you can automate your marketing it gets done, with or without you! That spells success and that’s what you’ll find in this guide, for Free.
And it’s important to mention…
Market research suggests that for each month that you don’t communicate with your customer (we’re talking about a paying customer, not a prospect or a lead) you effectively loose 10% of your professional relationship, goodwill, and affiliation with her. What this means is that in as little as 10 months of not engaging your customer, she reverts to a cold, cold prospect toward you and your business.
If you want her back, you have to reinvest all the time and money you spent the first time around, to get her back through the door. What a waste of time and money!
The simple and affordable solution is to stay in touch with her and engage her every month. And now it’s easier than ever with the Calendar Marketing Package. Plus, she’ll enjoying receiving your letters and even look forward to them. That’s a strong relationship!
The package is affordable at $850. But if you book your package before November 10, 2009 at 11:59pm you can save $50.
That works out to only $2.19 a day for a marketing campaign you can deploy by mail, through email, or both. Plus, the complimentary Quick Start Guide shows you how to automate the whole process so your best customers don’t turn against you as a cold prospect.
Just one sale during the next year can easily pay for the entire Calendar Marketing Package!
So call my office, 1-818-887-8898 from 9am to 5pm PST Monday – Friday and book your Package. Or send an email to tmjhero [at] gmail . com before Thursday November 10, 2009 at 11:59pm with the subject line: Calendar Marketing Package.
We’ll connect by phone and work out the details about your business, your customers, and your product or service.
One last thing,
Subscribers to my ezine, “Response, Results, and Direct Marketing“, receive an extra special bonus deal. Just $500 for everything mentioned above!
That’s less than $1.40 per day for an on-going monthly marketing system. Heck, that price is so low I’m scarring myself this Halloween.
Hurry though, the deadline is on the same day: Thursday November 10, 2009 at 11:59pm. Just mention, by phone (1-818-887-8898) or in your email (send to tmjhero [at] gmail . com), that you’re a subscriber and the email used on the ezine list. I’ll double-check it and if everything is on the up and up you’re in for the super savings.
Finally, if you’re interested in receiving the ezine (your info is never shared or treated inappropriately and you can cancel or opt-out at anytime), just click here http://RobertNomura.com. Enter your name and email address into the area mentioned. Wait for your confirmation email (which can be a while depending on how busy the internet is) and accept your invitation. There’s no cost to it, and if you join before Thursday November 10, 2009, you’ll be eligible for the huge savings on the Calendar Marketing Package.
But wait there’s more…
Order your Calendar Marketing Package by the November 10th deadline and also receive a one-year no fuss guarantee.
If you don’t make back the cost of your package, I’ll refund the amount you paid for it. Plus, you get to keep the Calendar Marketing Quick Start Guide for your troubles. It’s full us useful information on automating marketing campaigns that you can use as a handy guide in your other marketing efforts. This is a fair deal if you ask me.
So call my office and book it. First come, first served. 1-818-887-8898 from 9am to 5pm PST Monday – Friday and book your Package. Or send an email to tmjhero [at] gmail . com before Thursday November 10, 2009 at 11:59pm with the subject line: Calendar Marketing Package.
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