Part 4 of 4:
Strong Copywriting Improves Your Response Rate And Your Chances For a Sale
Making a sale using a short format, or in a small amount of space, or in a few words is hard. The challenge of limited space, and also limited time, appears in many areas of marketing: post cards, classified ads, PPC ads, packaging, catalog copy, emails, radio ads, and more.
If you find yourself in this situation remember to know your market and know what their hot buttons are. Let’s take a look at an example I found in a store recently.
Have you ever been frustrated by teaching a kid to ride a bike?
I saw this metal pole that attaches to a kid’s bike (without training wheels) and helps you help your kid learn to ride a bike.
“How lame”, I thought. “I’m not going to spend $29.99 on a pole.” I didn’t use one to learn to ride a bike. So I’m prepared to run behind my kid’s bike like my parents did…
But then I read the package copy…
Name: Balance Buddy
Package Copy: Fully adjustable
A step above bicycle training wheels
Make one of your child’s most memorable experiences the best it can be!
Fun! Easy!
Quote: “My child learned to ride in less than 15 MINUTES!” – Actual customer testimonial
Graphic/picture: A smiling mom holding the balance buddy (metal pole) behind a smiling kid on bike. Both are happy and enjoying themselves.
Package copy: Stop the hassle and frustration…
START ENJOYING
Graphic: “check mark” Parent approved
Graphic: “check mark” Toughness tested – strength tested to 300lb rider weight
Package copy: NO MORE BACK PAIN
Damn, I was sold.
No more back pain? No hassle? No frustration? Learn in 15 minutes? I want to buy one for every niece, nephew, neighbor’s kid, and schoolmate too.
This is a strong example of copywriting and knowing your market’s hot buttons. It’s also a great example to remember to Never waste an opportunity to communicate your value and benefits no matter how limited your space or time to do it in.
Want more short copy ideas?
Short copy creates exclusivity
Short copy sells complex products
Feel free to share your own examples in the comment area below.
Filed under: advertising, copywriting copywriter, marketing | Tagged: advertising, copywriting copywriter, marketing
