Part 1 of 4:
Space Age (Star Wars) Copywriting and Marketing
You’re in business. And in order to survive you must sell. Sell your products, sell your services, and sell your time.
Here’s a great tool to use when you’re pinched for time. It’ll help jog your memory when you’re putting together a promotion, it’s fun, and you can work off a few calories too!
As a copywriter I have a personal collection of winning sales letters, ads, email marketing, post cards, special reports, websites, etc, etc. In the business this is called a “swipe file”.
It’s important to me because it gets my marketing juices flowing and can give me current data of the marketplace.
A swipe file can take years to accumulate and organize. And each day mine gets bigger. In essence what I do with my file is go shopping.
I’ve found that shopping (or window shopping at the very least) is one of the best ways to better my selling.
I took the kids to the toy store the other day…
And I saw it. A very complex product being sold with minimal copy…
“Official replica of Yoda’s lightsaber from Star Wars: Attack of the Clones”
This one toy had many great marketing secrets that I apply in current promotions. And you can too.
- Official replica of Yoda’s lightsaber from Star Wars: Attack of the Clones: “Official” is a great word to use to make this toy more than a toy.
- $120 price tag:$120 makes this toy more exclusive and raises it’s perceived value
- Glowing bright green blade ignites with realistic power-up and power-down light effects: Active words are emotional and motivating. “Bright”, “ignites”, “power”. “Realistic” is a great word used to raise the value of this toy because there is no such thing as lightsaber, right?
- Authentic lightsaber sound effects digitally recorded from the movie: “Authentic” adds more value to the toy. “Digitally recorded”: Question – for the same money what would you rather own, a cassette tape or CD? How about a VHS tape or a DVD? High tech (aka digitally recorded) almost always raises the perceived value of a product.
- Features four motion sensor-controlled sound effects: power-up, idle hum, clash, and power-down: Specifics (“Four”) are easier for the brain to process and therefore more believable. If your product or service is more believable your prospect will be more motivated to buy it. Strong words “control”, “power”, “clash”, “idle hum” – you can almost hear that one.
- Durable metal hilt looks and feels like a real lightsaber: This is not a toy, it’s a “real lightsaber”! And the “Durable metal hilt” means it’s built with quality in mind
- Sturdy blade is permanently attached to the hilt: “Sturdy”, “permanent” means more and more quality
- Includes specifically designed base to display your lightsaber: Always remember to include a bonus with your offer. And it doesn’t hurt to play to your prospect’s ego…. “Display” and show off your authentic lightsaber to all your friends when they come over for dinner…
In your next promotion remember to be specific, use active words, and take your product or service up a level by increasing it’s perceived value. If you’re too busy or don’t have the skill to do this on your own you can always outsource.
What great examples of marketing copy have you found while window shopping? Here are a few more you can look at…
Short copy creates exclusivity
Short copy sells ordinary products
Filed under: copywriting copywriter, direct marketing, marketing | Tagged: copywriting copywriter, copywriting ideas, direct marketing, marketing
