How Short Copy Can Create Exclusitivity For Your Product Or Service

How to create the aura of exclusivity for your product or service – which allows you to charge more money and be more profitable

How Short Laser Focused Copy Can Sell Complex Products

How to find great marketing ideas and burn a few calories by window shopping. Part 1 of 4 where a product’s sales copy is broken down and analyzed so you can use the concepts in your own marketing and promotions.

Direct Mail for Recessions

How targeting direct mail can save on cost and improve ROI.