Comments on: Follow Up Messages and Confirmation Calls in Marketing Part IV http://robertnomura.wordpress.com/2008/12/03/follow-up-messages-and-confirmation-calls-in-marketing-part-iv/ Marketing & Copywriting For Fast Companies Tue, 03 Mar 2009 00:08:03 +0000 http://wordpress.com/ hourly 1 By: Robert Nomura http://robertnomura.wordpress.com/2008/12/03/follow-up-messages-and-confirmation-calls-in-marketing-part-iv/#comment-156 Robert Nomura Wed, 03 Dec 2008 16:38:39 +0000 http://robertnomura.wordpress.com/?p=669#comment-156 Keep testing. And remember it must be something that appeals to your audience. With ebooks you can play with these things: 1) the title of the ebook. It should be appealing. ie. Dogs vs. How to choose the right dog for your personality. 2) subject matter of the ebook. If you're in the retail telescope business an ebook about fixing 4x4 trucks may not appeal to your customers but an ebook on building your own 25x zoom telescope with common household materials might appeal to them. It could also be something other than the ebook. 1) Maybe your market isn't interested in an ebook? You can test other bonuses - coupons, products, software, etc. 2) Who's visiting your store, website, or business? If you're attracting the wrong people (prospective clients) they won't be interested in anything you offer - free or otherwise. 3) You're not exposing your offer to enough people. If your free ebook offer is only being exposed to 5 people a month then it might be OK that no one is picking it up. But if your exposing your offer to 500,000 people a month and only 1 person grabs it, that tells you a totally different story. 4) Maybe you have to put more thought and effort in "selling" your free ebook. Most people don't realize that giving something away for free still takes effort. You might want to create a mini-sales letter that sells the ebook and ultimately builds your newsletter subscribers. I hope this helps. And if you want retain my services, let me know. Robert Keep testing. And remember it must be something that appeals to your audience. With ebooks you can play with these things: 1) the title of the ebook. It should be appealing. ie. Dogs vs. How to choose the right dog for your personality. 2) subject matter of the ebook. If you’re in the retail telescope business an ebook about fixing 4×4 trucks may not appeal to your customers but an ebook on building your own 25x zoom telescope with common household materials might appeal to them.

It could also be something other than the ebook. 1) Maybe your market isn’t interested in an ebook? You can test other bonuses – coupons, products, software, etc. 2) Who’s visiting your store, website, or business? If you’re attracting the wrong people (prospective clients) they won’t be interested in anything you offer – free or otherwise. 3) You’re not exposing your offer to enough people. If your free ebook offer is only being exposed to 5 people a month then it might be OK that no one is picking it up. But if your exposing your offer to 500,000 people a month and only 1 person grabs it, that tells you a totally different story. 4) Maybe you have to put more thought and effort in “selling” your free ebook. Most people don’t realize that giving something away for free still takes effort. You might want to create a mini-sales letter that sells the ebook and ultimately builds your newsletter subscribers.

I hope this helps. And if you want retain my services, let me know.

Robert

]]> By: BlockbusterDVDRentals http://robertnomura.wordpress.com/2008/12/03/follow-up-messages-and-confirmation-calls-in-marketing-part-iv/#comment-155 BlockbusterDVDRentals Wed, 03 Dec 2008 14:29:54 +0000 http://robertnomura.wordpress.com/?p=669#comment-155 I have attempted to provide free eBooks as an incentive to join a newsletter program online and have had limited success. I have attempted to provide free eBooks as an incentive to join a newsletter program online and have had limited success.

]]>