Generating publicity for your marketing promotions can be kept simple
In fact, the more simple it is to understand and communicate the more Viral it will be. And if you tie it into a current event you gain added leverage – like riding a wave to the shore.
Take a look at this one:
On November 4th, 2008 (Election Day) Ben & Jerry’s is giving away one scoop of ice-cream between the hours of 5 – 8 pm.
That’s easy to understand, right? It’s easy to communicate. And, it’s tied to a Huge current event – the Presidential Election.
It doesn’t stop there.
There is an electronic link that sends you to a website that helps you find your nearest Ben & Jerry’s scoop shop.
http://www.benjerry.com/features/i_voted/
Study this simple, powerful, and cheap promotion. And think how you can replicate it in your business.
Filed under: current event advertising, marketing, public relations publicity buzz, street smart marketing | Tagged: current event marketing and advertising, low cost no cost marketing, public relations publicity buzz, viral marketing
