Posted on September 29, 2008 by Robert Nomura
Stereotypes and prejudices usually have a bad connotation. They can be thoughts or feelings about a people or a person that degrades them to a degree.
To some extent we all have them, don’t we? It’s important you understand this in marketing your product or service. You can use it to your advantage.
But the first question [...]
Filed under: B2B business-to-business marketing, Marketing Online, Public Relations PR, Publicity Marketing, advertising, banner ads PPC solo sponsor ads, business leverage, capture landing pages, copywriting copywriter, direct mail, direct marketing, display ads adverts, e-zine newsletter, email marketing, marketing, public relations publicity buzz, website conversion | Tagged: advertising, B2B business-to-business marketing, copywriting copywriter, direct mail, direct marketing, marketing, Sales, website conversion | Leave a Comment »
Posted on September 26, 2008 by Robert Nomura
Los Angeles – Midnight September 26, 2008. WaMu went kaput. And there’s a PR lesson in that.
A long time ago in a late night college PR class, two professors, executives from a prominent Boston PR firm (whose specialty was ‘Crisis Communication’) said, “If you have bad news, drop it on a Saturday… Very few people [...]
Filed under: business leverage, copywriting copywriter, creativity, marketing, street smart marketing | Tagged: business building, business leverage, copywriting, Macro economics, street smart marketing | Leave a Comment »
Posted on September 18, 2008 by Robert Nomura
The global financial markets are in a melt down. And that’s a good thing.
There’s always light at the end of the tunnel. Especially, if you’re prepared and ready to take action.
Just because other companies or industries are in crisis doesn’t automatically mean you must go down with them.
In fact, if you work hard and smart [...]
Filed under: Macro economics, copywriting copywriter, creativity, marketing, street smart marketing | Tagged: direct marketing, Macro economics and Marketing, street smart marketing | Leave a Comment »
Posted on September 17, 2008 by Robert Nomura
In America there’s an old TV show (black and white) called The Twilight Zone.
Each episode was a sketch of what happens to normal people in between the “time and universe dimensions” – The Twilight Zone.
They’re classics now. Some episodes were full of suspense, others had a little horror, but all of them gave you goose [...]
Filed under: B2B business-to-business marketing, Macro economics, Marketing Online, business leverage, creativity, current event advertising, marketing | Tagged: B2B business-to-business marketing, International Business and Marketing, Internet Marketing, Macro economics and Marketing | Leave a Comment »
Posted on September 16, 2008 by Robert Nomura
The power of predictions: Dow Jones is at minus 500 and counting… (13:13pm PST)
About 8 hours ago at 4:45am Pacific Standard Time I wrote my take on the macro-economy at large. “Marketing in the Times of Cholera”. Go ahead and read it. It should be the very previous post to this one.
The most important thing [...]
Filed under: Macro economics | Tagged: Macro economics and Marketing, Marketing in crisis, predictions in marketing | Leave a Comment »
Posted on September 15, 2008 by Robert Nomura
(Don’t forget to read the Update: Marketing In The Times Of Cholera 8hours later)
You gotta love the financial markets! The stock market is crashing. Two more huge banks/investment firms are imploding! Lehman Brothers, Merrill Lynch, oh and AIG has some trouble too.
After Countrywide, Bear Sterns, Fannie Mae, and Freddie Mac. Are they making this stuff [...]
Filed under: Macro economics, current event advertising, free reports, marketing, public relations publicity buzz, real estate marketing | Tagged: current event marketing and advertising, free reports, Macro economics and Marketing, marketing, predictions in marketing, real estate marketing | Leave a Comment »
Posted on September 9, 2008 by Robert Nomura
Life’s complicated enough.
Keeping your business simple can mean more money!
Too many times you see business owners, entrepreneurs, employees, and managers complicating things. Sometimes I’m criticized by friends and colleagues for making things too simple.
Well, I always prefer to err on the side of simplicity than wastefulness.
I don’t own a cell phone. I destroyed my pager [...]
Filed under: advertising, business leverage, direct marketing, marketing, public relations publicity buzz, street smart marketing | Tagged: busienss building, business leverage, direct marketing, street smart marketing | 1 Comment »
Posted on September 3, 2008 by Robert Nomura
You can’t win them all.
And so what? You got to keep truckin’ along. That’s what separates professionals from amateurs. At the same time, though, you don’t want to spin your gears, waste time, or work any harder than you need to.
Here are 4 simple tactics to use AFTER you lose a contract, proposal, or bid. [...]
Filed under: B2B business-to-business marketing, business leverage, copywriting copywriter, creativity, direct mail, direct marketing, free reports, marcom, marketing, marketing bonuses and premiums, street smart marketing | Tagged: B2B business-to-business marketing, marcom, marketing, marketing bonuses and premiums, special reports case studies white papers, street smart marketing | Leave a Comment »
