Learn something from left field and use it in your business for maximum advantage.
Others will think it’s a breath of fresh air. Maybe even call you “ahead of your time”.
Direct mail and direct marketing is a lucrative industry because they test their marketing and advertising effectiveness. Tweaking it and improving it along the way.
When those concepts are transferred to online marketing the speed of making money is phenomenal. Computer software makes it simple to track and measure results and feedback is virtually instant. Making improvements almost instant.
Other examples:
24 hour a day manufacturing cross-pollinated to 24 hour a day retailing (7-Eleven stores).
The Beauty and Health Spa: Pay a lot of money to get pampered, look better, and feel better. Cross-pollinated to — Cars!
Near my home is a gigantic “Auto Spa”. Take your car in and they “pamper” it. It’ll look better and drive better afterward. And you get to pay extra for the “privilege”.
Dear reader what do you think? Is hijacking money making ideas from a completely different industry and applying it to yours a shrewd idea or a complete waste of time and resources?
Filed under: advertising, direct marketing, marketing, public relations publicity buzz, street smart marketing | Tagged: Add new tag, buzz, public relations, publicity, street smart marketing
Robert,
You really said a mouth full in this article. The more I read your articles; I am convinced that I REALLY want to work with you. I am ready for you now. During our first telecon, I wasn’t really sure what or how I could utilize your services but since our conversation I have had some phenomenal revelations pertaining to this venture and I am crystal clear on our mission.
Respectfully,
Akre
I appreciate the comment Akre let’s set something up in the next week or two.